Goal17 is a data, strategy and design agency focused on tackling the world’s most challenging problems through collaborative, network-based approaches. Through deep research, cutting-edge analytics and world-class co-creative techniques, we work with clients in government, civil-society and private enterprise to tackle issues in their full context.

Data

We understand that strategy is developed and carried out by humans. We analyse, design, and mobilize from data – taking a network approach to understanding organizations and their context.

Design

The path to planning and discovery is different in every situation, and we believe design can be applied to create a collective process for strategy development that engages stakeholders in finding common ground.

Strategy

Understanding the impact a group wants to have, the context they operate in and generating a shared desire helps build adaptive strategies that work beyond institutional blind spots.

Too often, governments and international bodies aren’t in contact with the bleeding-edge of startups and technological change, while businesses make decisions that don’t work in the broader, emerging stakeholder view of society. Multi-mandate efforts fall between the cracks of agency turf-battles, with civil-society trying to fill the gaps. 

We believe strategy needs to expand to consider the context in which we all operate – taking into consideration social, political, economic and technological changes that come with it. We believe the best strategies are co-created.